What it sounds like
- This rule is fair because it is the rule.
- "This process is the best because it is our best practice." Congratulations to the sentence for shaking its own hand.
Logical fallacy
Circular Reasoning
Using the conclusion as proof of itself.
Classic tell: This rule is fair because it is the rule.
Back to the guideFurther explanation
What is happening underneath?
Using the conclusion as proof of itself.
The claim tries to prove itself by wearing a different hat. It sounds complete because the beginning and ending agree, but nothing new was established.
How to tell
- The reason repeats the conclusion instead of supporting it with independent evidence.
Why people use it
- It gives certainty without doing the work of proof, which is why weak policies adore it.
How to combat it
- Say: "What evidence supports that besides the claim itself?"
Manipulation watch
How this gets used on people.
- Brands use circular slogans like "trusted because people trust us" to create the feeling of proof without showing the receipts.