What it sounds like
- This product is the best because superior people choose it.
- "Since this program is obviously the responsible choice, responsible people will approve it." Cute little locked room.
Logical fallacy
Begging the Question
Assuming the thing you are trying to prove.
Classic tell: This product is the best because superior people choose it.
Back to the guideFurther explanation
What is happening underneath?
Assuming the thing you are trying to prove.
The argument assumes the controversial part is already settled. It smuggles the conclusion into the premise and hopes nobody checks the bag.
How to tell
- The key premise only works if you already accept the conclusion.
Why people use it
- It pressures people to accept the frame before the evidence has been discussed.
How to combat it
- Say: "The word obviously is doing a lot of labor. What makes the premise true?"
Manipulation watch
How this gets used on people.
- Advertisers use prestige language like "the smart choice" so disagreeing feels like confessing to being unsmart. Subtle as a cymbal.