What it sounds like
- People who buy expensive workout gear are fitter, so the clothes make them fit.
- "High performers drink this coffee, so this coffee creates high performers." Or high performers are tired. Revolutionary.
Logical fallacy
Correlation Equals Causation
Assuming two things are causally connected just because they happen together.
Classic tell: People who buy expensive workout gear are fitter, so the clothes make them fit.
Back to the guideFurther explanation
What is happening underneath?
Assuming two things are causally connected just because they happen together.
Two things move together, so one is declared the driver. Correlation is a clue; causation needs a mechanism and better evidence.
How to tell
- The argument shows association but skips direction, confounders, and mechanism.
Why people use it
- Patterns feel persuasive, especially when graphed in a serious color.
How to combat it
- Say: "What mechanism connects them, and how did you rule out a third variable?"
Manipulation watch
How this gets used on people.
- Wellness and productivity marketing often turns lifestyle correlations into product promises.